Karen Walker Brand

Karen Walker is a New Zealand-based brand that has become well-known in designs that are unique, androgynous, eclectic and off-centre. It was founded in 1989 by Karen Walker herself. The brand is associated with eyewear, including sunglasses and optical frames. Additionally, clothing, jewellery, accessories and perfume have all been added to the brand’s popular mix. The Karen Walker brand has become synonymous with alternative chic. - Her use of quirky shapes, colour variations, clashing colours and eclectic vintage inspiration with modern tweaks is the cornerstone of the brand. Another key element to the brand is diversity and individuality. Her models used are very different to typical fashion models. She includes older, larger and atypical beauty interpretations when promoting her product. If we were to use two words to describe the Karen Walker brand - it would be a bold and unconventional fashion brand. 

Karen Walker Australia

Since New Zealand and Australia are ‘sister countries’ - it is no wonder that the New Zealand brand, Karen Walker, is flourishing in Australia, enjoying a loyal following of Aussie fashionistas. Since the brand’s designs are considerably unique and eclectic, Australian consumers have identified with the differentiation that the brand has offered. Her eyewear collection, specifically, has taken off exponentially. Karen Walker's collections can be readily found in fashion magazines, editorial content, and fashion events. Karen Walker also collaborates with Australian retailers and other brands. It is safe to say that Australians treat Karen Walker as one of their own with their support and identification of the brand’s ethos. 

Karen Walker, the Fashion Designer

Karen Walker is, first and foremost, a New Zealand fashion designer. She is the name behind the brand that all began in 1989. Since then, she has acquired international recognition for her individualistic approach to the uniqueness and her mixture of classic pieces with those that are experimental, original and downright rule-breaking! She works well with combining opposite elements into one style: Old with new, masculine with feminine, and pretty with weird. She creates new trends with elements that are too big, too small, weirdly proportioned and shapes with an interesting and jaw-dropping twist.